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Rusty Reid

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Mr. Reid was named president and CEO of Higginbotham in 1989 at the age of 27. At that time, he implemented the firm’s defining “single source” service model whereby customers can obtain all their insurance and financial services under one roof. He also had the foresight to establish Higginbotham’s employee ownership structure, aligning all employees’ interests in the success of the firm. Under Rusty’s leadership, Higginbotham has grown to become one of the nation’s largest independent insurance brokerage firms and Texas’s largest—one with full property/casualty and financial service capabilities through 27 offices and 930 employees across the state and in Oklahoma City. He is also Higginbotham’s highest producing managing director, thereby leading it’s more than 220 producers by example.

Rusty Reid

Mr. Reid was named president and CEO of Higginbotham in 1989 at the age of 27. At that time, he implemented the firm’s defining “single source” service model whereby customers can obtain all their insurance and financial services under one roof. He also had the foresight to establish Higginbotham’s employee ownership structure, aligning all employees’ interests in the success of the firm. Under Rusty’s leadership, Higginbotham has grown to become one of the nation’s largest independent insurance brokerage firms and Texas’s largest—one with full property/casualty and financial service capabilities through 27 offices and 930 employees across the state and in Oklahoma City. He is also Higginbotham’s highest producing managing director, thereby leading it’s more than 220 producers by example.

Branch Location



Office Hours

Rusty Reid



Direct:
Cell Phone: